All You Need to Know About Sell
Products on Instagram
How can small scale businesses use
Instagram as a marketing channel
With over 1 billion active users per month, this makes Instagram marketing and selling the channel to reckon with. Instagram is currently ranked as the third most popular platform in social media. It falls behind Facebook and Youtube. The former being the most popular with over 2 billion active users per month and Youtube coming a close second with 1.9 billion active users per month.
But considering that Instagram is the last born of the three, one has to tip off their hat to Instagram for a job well done in achieving a billion users per month within such brevity.
Fifty percent of this massive audience scrolls their feed every day. Such a statistic is probably enough to implore online business owners to learn how to brand their online stores using Instagram quickly.
If your product or services are used mainly by a younger audience, then you will be happy to know that 64 percent of Instagram users are aged between 18 to 29 years old. This is the sort of information that is worth its weight in gold when it comes to target marketing.
Brands such as apparel, automotive, sports gear, and even educational institutions can start influencing their potential customers as early as age 13 to 17 years because this age group happens to have the biggest segment of users on Instagram at 72 percent.
An online retailer who sells items for both genders can come up with a better targeting plan for the items that sell more based on gender. Instagram users based on gender currently are 30 percent female and 38 percent male.
No doubt that if the target of your brand and merchandise is for the generation Z Millenials, you may have found the social vehicle to deliver your messaging, display pictures and videos as well as engage in chat to further your marketing cause.
How can small scale businesses use Instagram
as a marketing channel
E-commerce is already benefiting from some new features that Instagram recently added to the fold. These new features include ‘shoppable posts’ and IGTV. The ‘shoppable media’ feature allows brands to tag products within a post. What this translates to, is that when you churn out reliable, creative, engaging, and relevant content on your Instagram post, you can now tag a product within that post.
When users and your brand followers interact with that post and click on the tagged product, they will automatically land on your online store’s ‘add to the cart page,’ with just 3 clicks. This will, without a doubt, have a positive impact on sales conversion on your online store.
This is an amazing development for e-commerce sites, as now the customer’s journey to your shop from Instagram has become very refined and direct. To drive traffic, however, and later take advantage of these features, you will need first to build a community.
You can gradually do this through the following tips:
- Create great content
- Research and use the most optimized hashtags
- Write unique captions
- Integrate shoppable posts on your feed
Already, more prominent brands such as Nordstrom and Gap have their feed for shoppable media optimized. The small scale businesses that are prompt to emulate such strategies stand to be the big beneficiaries.
So if you are a Shopify store owner, you will be well served by optimizing your Instagram shoppable media. If you don’t already have a Shopify account, it is worth considering getting one if you are planning on becoming an online retailer.
The perks that a Shopify store comes with will set you up for success despite the cutthroat online retailing competition. Chief among those perks is the fact that Shopify comes ready for multi-channel and social media integration. This means, taking full advantage of marketing and selling channels on Shopify such as Facebook and Instagram is a breeze.
Given that using Instagram with e-commerce is still a white space, you can experiment with your store by creating balanced content that engages your consumers and following with product pictures, shoppable posts as well as a bit of video.
It’s evident that Instagram is making some positive steps towards the world of e-commerce, how well it works remains to be seen. If an indicator of how more prominent brands such as Nordstrom and Glossier are optimizing their shoppable post is anything to go by, Instagram new features are already a hit.
Now that small scale business owners are catching on to the potential that Instagram has to offer, they would do well to learn more about its demographics as well as ways and means to maximize its potential on areas that match their small scale business needs.